You’re running ads on Facebook, sending newsletters, and posting on LinkedIn. Traffic is coming in—but from where exactly? Which campaign is actually driving results? UTM
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Bot Traffic Detection in Privacy-First Analytics
Your analytics show 10,000 visitors last month. But how many were actual humans? The answer might surprise you—and disappoint you. Bot traffic accounts for nearly
Read MoreCookie-Free Analytics: How It Works and Why It Matters
Cookie consent banners are everywhere. They interrupt the user experience, slow down websites, and—ironically—many visitors just click “reject all” anyway. The result? You lose data
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