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In-depth guides, comparisons, and tutorials on privacy-first analytics tools.

Nonprofit website analytics cover — GDPR-safe and free tracking
Case Studies 7 min read

Nonprofit Website Analytics: GDPR-Safe and Free

Nonprofits run on mission, not margins. Every dollar matters, and website analytics often falls to the bottom of the priority list. Yet understanding how visitors...

Marko Savran
Marko Savran · Mar 27, 2026
Magnifying glass over search results and a bar chart, illustrating campaign tracking
Tracking 9 min read

UTM Parameters: Track Campaigns Without Cookies

You’re running ads on Facebook, sending newsletters, and posting on LinkedIn. Traffic is coming in—but from where exactly? Which campaign is actually driving results? UTM...

Marko Savran
Marko Savran · Jan 26, 2026
Robot hand touching an analytics dashboard, illustrating bot traffic in analytics
Tracking 10 min read

Bot Traffic Detection in Privacy-First Analytics

Your analytics show 10,000 visitors last month. But how many were actual humans? The answer might surprise you—and disappoint you. Bot traffic accounts for nearly...

Marko Savran
Marko Savran · Jan 22, 2026
Cookie-free analytics cover — how it works and why it matters
Tracking 9 min read

Cookie-Free Analytics: How It Works and Why It Matters

Cookie consent banners are everywhere. They interrupt the user experience, slow down websites, and—ironically—many visitors just click “reject all” anyway. The result? You lose data...

Marko Savran
Marko Savran · Jan 21, 2026
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