In-depth guides, comparisons, and tutorials on Matomo, Plausible, Fathom, Umami, and every privacy-first analytics tool worth knowing.
Matomo’s core is GPL. Its heatmaps are not. Heatmap & Session Recording is a premium plugin published under the InnoCraft EULA, sold as a yearly...
Matomo system requirements come as two numbers, and they are not the same number. The floor — what the web installer accepts before it lets...
Where your analytics data physically lives has become a legal question as much as a technical one. For European site owners using US-hosted analytics services,...
Your analytics tool knows which country your visitors come from. But if it’s also storing IP addresses to figure that out, you’re holding personal data...
Your self-hosted analytics instance goes down on a Friday afternoon. The database volume is corrupted, the last backup you think you have is nine months...
Most analytics tools assume you want complexity. Funnels, segments, custom dimensions, data pipelines. Simple Analytics is a deliberate rejection of that assumption. It does a...
Your web server already knows who visited your site, when they arrived, which pages they read, and where they came from. It writes all of...
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