In-depth guides, comparisons, and tutorials on Matomo, Plausible, Fathom, Umami, and every privacy-first analytics tool worth knowing.
I opened my server log expecting Googlebot at the top. It wasn’t even second. In just under two weeks, AI crawlers made almost three times...
Matomo’s core is GPL. Its heatmaps are not. Heatmap & Session Recording is a premium plugin published under the InnoCraft EULA, sold as a yearly...
Matomo system requirements depend on the version you install. Matomo 5, the current stable line, needs PHP 8 and MySQL 5.5 or MariaDB. Matomo 6...
Where your analytics data physically lives has become a legal question as much as a technical one. For European site owners using US-hosted analytics services,...
Your analytics tool knows which country your visitors come from. If it is also storing IP addresses to work that out, you are holding personal...
Your self-hosted analytics instance goes down on a Friday afternoon. The database volume is corrupted, the last backup you think you have is nine months...
Most analytics tools assume you want complexity. Funnels, segments, custom dimensions, data pipelines. Simple Analytics is a deliberate rejection of that assumption. It does a...
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