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UTM Parameters: Track Campaigns Without Cookies

UTM Parameters: Track Campaigns Without Cookies

Marko SavranJanuary 26, 2026January 26, 2026

You’re running ads on Facebook, sending newsletters, and posting on LinkedIn. Traffic is coming in—but from where exactly? Which campaign is actually driving results? UTM

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Bot Traffic Detection in Privacy-First Analytics

Bot Traffic Detection in Privacy-First Analytics

Marko SavranJanuary 22, 2026January 26, 2026

Your analytics show 10,000 visitors last month. But how many were actual humans? The answer might surprise you—and disappoint you. Bot traffic accounts for nearly

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Last published

  • Infographic showing the five UTM parameters: source, medium, campaign, term, and content with examples
    UTM Parameters: Track Campaigns Without CookiesJanuary 26, 2026
  • Infographic comparing good bots (search crawlers, SEO tools) versus bad bots (scrapers, spam bots)
    Bot Traffic Detection in Privacy-First AnalyticsJanuary 22, 2026
  • Cookie-free analytics comparison showing benefits of cookieless tracking
    Cookie-Free Analytics: How It Works and Why It MattersJanuary 20, 2026
  • From Users to Loyal Customers: How to Choose Your Product’s Critical Retention EventDecember 1, 2025
  • Privacy and GDPR Compliance Features in Plausible, Fathom, Umami, and Simple AnalyticsOctober 21, 2025
  • The 80/20 Rule for Content: Find the 20% of Pages Driving 80% of RevenueOctober 1, 2025
  • Customer Success Analytics: Privacy-Compliant Support Optimization
    Customer Success Analytics: Privacy-Compliant Support OptimizationSeptember 27, 2025
  • dashboard summarizing subscriber growth, authority, leads, and monetization for a personal blog
    Personal Blog Analytics: What to TrackSeptember 19, 2025
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