In-depth guides, comparisons, and tutorials on privacy-first analytics tools.
Matomo’s core is GPL. Its heatmaps are not. Heatmap & Session Recording is a premium plugin published under the InnoCraft EULA, sold as a yearly...
Your self-hosted analytics instance goes down on a Friday afternoon. The database volume is corrupted, the last backup you think you have is nine months...
If you already run Matomo for privacy-respecting web analytics, you know it ships with a capable reporting interface. So why add Grafana to the mix?...
If you run an online store, you already know that raw pageview counts tell you almost nothing about how customers actually buy. A visitor might...
You’re running ads on Facebook, sending newsletters, and posting on LinkedIn. Traffic is coming in—but from where exactly? Which campaign is actually driving results? UTM...
Your analytics show 10,000 visitors last month. But how many were actual humans? The answer might surprise you—and disappoint you. Bot traffic accounts for nearly...
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