You’re running ads on Facebook, sending newsletters, and posting on LinkedIn. Traffic is coming in—but from where exactly? Which campaign is actually driving results? UTM
Read MoreCategory: Tracking
Bot Traffic Detection in Privacy-First Analytics
Your analytics show 10,000 visitors last month. But how many were actual humans? The answer might surprise you—and disappoint you. Bot traffic accounts for nearly
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Cookie-Free Analytics: How It Works and Why It Matters
Cookie consent banners are everywhere. They interrupt the user experience, slow down websites, and—ironically—many visitors just click “reject all” anyway. The result? You lose data
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From Users to Loyal Customers: How to Choose Your Product’s Critical Retention Event
If you ask a product or marketing team what metric they want to improve, you’ll often hear the same answer: “We want better retention.” But
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Personal Blog Analytics: What to Track
You don’t need an enterprise stack to run your blog like a pro. A handful of clear, behavior-driven metrics will tell you which ideas resonate,
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