In-depth guides, comparisons, and tutorials on privacy-first analytics tools.
Where your analytics data physically lives has become a legal question as much as a technical one. For European site owners using US-hosted analytics services,...
Your analytics tool knows which country your visitors come from. But if it’s also storing IP addresses to figure that out, you’re holding personal data...
Most analytics tools assume you want complexity. Funnels, segments, custom dimensions, data pipelines. Simple Analytics is a deliberate rejection of that assumption. It does a...
Most website owners reach for an analytics tool and immediately worry about cookie banners, GDPR compliance, and data breaches. GoatCounter solves all three in one...
A/B testing is one of the most powerful tools in a digital marketer’s toolkit. Yet the majority of popular testing platforms depend heavily on third-party...
Running a niche tech blog with around 10,000 visits per month has taught me a lot about what matters and what doesn’t. For years, I...
Google Analytics has long been the default choice for understanding website traffic, but a growing number of site owners are stepping away from it. Whether...
For small businesses, understanding how visitors interact with your website can mean the difference between growth and stagnation. While Google Analytics is the default choice...
When I launched my SaaS product two years ago, I did what most founders do: I dropped a Google Analytics snippet into the header and...
You’re running ads on Facebook, sending newsletters, and posting on LinkedIn. Traffic is coming in—but from where exactly? Which campaign is actually driving results? UTM...
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