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Category: Terms

Event vs Session: A Clear Mental Model

Event vs Session: A Clear Mental Model

Marko SavranAugust 14, 2025August 14, 2025

Ever had that moment when a client asks, “So… what’s the difference between an event and a session?” and you freeze for a second? I’ve

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Conversion Rate: What It Is, How to Calculate It, and Why It Matters

Conversion Rate: What It Is, How to Calculate It, and Why It Matters

Marko SavranJuly 24, 2025July 24, 2025

What Is Conversion Rate? Okay, real talk. I still remember the first time I launched a landing page. Felt like launching a rocket. I had

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