All four privacy-first analytics platforms—Plausible, Fathom, Umami, and Simple Analytics—are designed to avoid adtech-style profiling and to minimize personal data. They take different routes to
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The 80/20 Rule for Content: Find the 20% of Pages Driving 80% of Revenue
If your content portfolio were a stock portfolio, only a handful of “tickers” would carry the returns. The Pareto pattern shows up in nearly every
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Customer Success Analytics: Privacy-Compliant Support Optimization
Customer success teams sit on a goldmine of signals—tickets, chats, NPS comments, usage patterns—yet privacy expectations and regulations make many leaders hesitant to mine that
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Personal Blog Analytics: What to Track
You don’t need an enterprise stack to run your blog like a pro. A handful of clear, behavior-driven metrics will tell you which ideas resonate,
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Internal Search Analytics: What Visitors Look for on Your Site
Your visitors already tell you what they want—right inside your site’s search box. Treat that stream of queries as a living focus group and you’ll
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Matomo vs Plausible vs Fathom: Which Privacy‑First Analytics Tool is Best for Your Business?
Choosing a web analytics platform can be daunting for marketing managers and small business owners, especially in an era of heightened privacy concerns. Google Analytics
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Event vs Session: A Clear Mental Model
Ever had that moment when a client asks, “So… what’s the difference between an event and a session?” and you freeze for a second? I’ve
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Conversion Rate: What It Is, How to Calculate It, and Why It Matters
What Is Conversion Rate? Okay, real talk. I still remember the first time I launched a landing page. Felt like launching a rocket. I had
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