Choosing a web analytics platform can be daunting for marketing managers and small business owners, especially in an era of heightened privacy concerns. Google Analytics
Read MoreBlog
Event vs Session: A Clear Mental Model
Ever had that moment when a client asks, “So… what’s the difference between an event and a session?” and you freeze for a second? I’ve
Read More
Conversion Rate: What It Is, How to Calculate It, and Why It Matters
What Is Conversion Rate? Okay, real talk. I still remember the first time I launched a landing page. Felt like launching a rocket. I had
Read More