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Author: Marko Savran

Web analyst and privacy advocate with over a decade of experience in SEO and analytics. I help website owners understand their traffic without compromising user privacy. Specializing in open source, self-hosted analytics solutions like Matomo, Plausible, and Umami.
Event vs Session: A Clear Mental Model

Event vs Session: A Clear Mental Model

Marko SavranAugust 14, 2025August 14, 2025

Ever had that moment when a client asks, “So… what’s the difference between an event and a session?” and you freeze for a second? I’ve

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Conversion Rate: What It Is, How to Calculate It, and Why It Matters

Conversion Rate: What It Is, How to Calculate It, and Why It Matters

Marko SavranJuly 24, 2025October 30, 2025

What Is Conversion Rate? Okay, real talk. I still remember the first time I launched a landing page. Felt like launching a rocket. I had

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Last published

  • Infographic showing the five UTM parameters: source, medium, campaign, term, and content with examples
    UTM Parameters: Track Campaigns Without CookiesJanuary 26, 2026
  • Infographic comparing good bots (search crawlers, SEO tools) versus bad bots (scrapers, spam bots)
    Bot Traffic Detection in Privacy-First AnalyticsJanuary 22, 2026
  • Cookie-free analytics comparison showing benefits of cookieless tracking
    Cookie-Free Analytics: How It Works and Why It MattersJanuary 20, 2026
  • From Users to Loyal Customers: How to Choose Your Product’s Critical Retention EventDecember 1, 2025
  • Privacy and GDPR Compliance Features in Plausible, Fathom, Umami, and Simple AnalyticsOctober 21, 2025
  • The 80/20 Rule for Content: Find the 20% of Pages Driving 80% of RevenueOctober 1, 2025
  • Customer Success Analytics: Privacy-Compliant Support Optimization
    Customer Success Analytics: Privacy-Compliant Support OptimizationSeptember 27, 2025
  • dashboard summarizing subscriber growth, authority, leads, and monetization for a personal blog
    Personal Blog Analytics: What to TrackSeptember 19, 2025
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