Running an agency means juggling dozens of client accounts, each with its own website, audience, and reporting needs. When you add privacy regulations like GDPR,...
The analytics landscape has changed dramatically. What once seemed like a simple decision — drop a Google Analytics snippet on your site and move on...
Google Analytics 4 has been the default web analytics tool for millions of websites since Universal Analytics was officially sunset in July 2023. But a...
All four privacy-first analytics platforms—Plausible, Fathom, Umami, and Simple Analytics—are designed to avoid adtech-style profiling and to minimize personal data. They take different routes to...
Choosing a web analytics platform can be daunting for marketing managers and small business owners, especially in an era of heightened privacy concerns. Google Analytics...
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