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About

Marko Savran - Web Analytics Consultant

Hi, I’m Marko Savran, a web analyst and privacy advocate based in Warsaw, Poland.

I help website owners, marketers, and developers make sense of their traffic without giving it away to Big Tech. I believe data should stay in your hands — not be funneled into someone else’s business model.

Experience

10+

Years in SEO & Analytics

50+

Analytics Implementations

100%

Privacy-First Approach

What I Do

For over a decade, I’ve worked in SEO and web analytics. Somewhere along the way, I realized I no longer wanted to depend on closed platforms that:

  • track everything,
  • hide what they do,
  • and change the rules without asking.

That’s why I now specialize in open source, self-hosted, privacy-focused analytics.

Tools I Work With

Analytics Platforms

  • Matomo — Full-featured, self-hosted analytics
  • Plausible — Lightweight, privacy-first
  • Umami — Simple, fast, open source
  • GoatCounter — Minimal and ethical
  • Fathom — Privacy-focused SaaS

Technical Stack

  • Docker — Container deployment
  • PostgreSQL / MySQL — Database management
  • Nginx — Web server configuration
  • Linux — Server administration
  • Cloudflare — CDN & security

How I Can Help

Migration from Google Analytics

Tired of GA4? I’ll help you switch to a cleaner, GDPR-compliant solution without losing historical insights.

Self-Hosted Setup

Want full control? I’ll set up your own analytics server — configured, secured, and ready to use.

Custom Tracking

Track what actually matters to your business. Events, goals, conversions — tailored to your needs.

Philosophy

“If you can’t inspect the code, it’s not really yours.”

I’m a strong believer in tools you can understand, trust, and host yourself. That’s not just a technical preference — it’s a philosophy of responsibility.

  • Good tools respect the user.
  • Good websites don’t spy.
  • Good analytics help you grow without violating trust.

Why Work With Me?

Real-World Experience
Not theory from a textbook — I’ve implemented these tools in production environments.

Privacy-First Mindset
I understand GDPR, ePrivacy, and what it takes to be truly compliant.

No Vendor Lock-In
Everything I set up, you own. Full access, full control, no surprises.


Let’s Talk

If you’re a small business, an indie developer, a privacy-conscious marketer — or just someone who’s had enough of GA4 — I’d love to help.

Get in Touch

Or explore my blog to learn more about privacy-focused analytics.

Last published

  • Infographic showing the five UTM parameters: source, medium, campaign, term, and content with examples
    UTM Parameters: Track Campaigns Without CookiesJanuary 26, 2026
  • Infographic comparing good bots (search crawlers, SEO tools) versus bad bots (scrapers, spam bots)
    Bot Traffic Detection in Privacy-First AnalyticsJanuary 22, 2026
  • Cookie-free analytics comparison showing benefits of cookieless tracking
    Cookie-Free Analytics: How It Works and Why It MattersJanuary 20, 2026
  • From Users to Loyal Customers: How to Choose Your Product’s Critical Retention EventDecember 1, 2025
  • Privacy and GDPR Compliance Features in Plausible, Fathom, Umami, and Simple AnalyticsOctober 21, 2025
  • The 80/20 Rule for Content: Find the 20% of Pages Driving 80% of RevenueOctober 1, 2025
  • Customer Success Analytics: Privacy-Compliant Support Optimization
    Customer Success Analytics: Privacy-Compliant Support OptimizationSeptember 27, 2025
  • dashboard summarizing subscriber growth, authority, leads, and monetization for a personal blog
    Personal Blog Analytics: What to TrackSeptember 19, 2025
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