In-depth guides, comparisons, and tutorials on privacy-first analytics tools.
Running a niche tech blog with around 10,000 visits per month has taught me a lot about what matters and what doesn’t. For years, I...
Matomo is one of the most powerful open-source analytics platforms available, and running it on your own server — what Matomo itself calls On-Premise —...
The analytics landscape has changed dramatically. What once seemed like a simple decision — drop a Google Analytics snippet on your site and move on...
Google Analytics has long been the default choice for understanding website traffic, but a growing number of site owners are stepping away from it. Whether...
Every pageview your visitors generate is a data point. When you use Google Analytics or a similar cloud service, that data point lives on someone...
If you run an online store, you already know that raw pageview counts tell you almost nothing about how customers actually buy. A visitor might...
Google Analytics 4 has been the default web analytics tool for millions of websites since Universal Analytics was officially sunset in July 2023. But a...
For small businesses, understanding how visitors interact with your website can mean the difference between growth and stagnation. While Google Analytics is the default choice...
When I launched my SaaS product two years ago, I did what most founders do: I dropped a Google Analytics snippet into the header and...
You’re running ads on Facebook, sending newsletters, and posting on LinkedIn. Traffic is coming in—but from where exactly? Which campaign is actually driving results? UTM...
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