In-depth guides, comparisons, and tutorials on privacy-first analytics tools.
The analytics landscape has changed dramatically. What once seemed like a simple decision — drop a Google Analytics snippet on your site and move on...
Google Analytics has long been the default choice for understanding website traffic, but a growing number of site owners are stepping away from it. Whether...
Every pageview your visitors generate is a data point. When you use Google Analytics or a similar cloud service, that data point lives on someone...
If you run an online store, you already know that raw pageview counts tell you almost nothing about how customers actually buy. A visitor might...
Google Analytics 4 has been the default web analytics tool for millions of websites since Universal Analytics was officially sunset in July 2023. But a...
For small businesses, understanding how visitors interact with your website can mean the difference between growth and stagnation. While Google Analytics is the default choice...
When I launched my SaaS product two years ago, I did what most founders do: I dropped a Google Analytics snippet into the header and...
You’re running ads on Facebook, sending newsletters, and posting on LinkedIn. Traffic is coming in—but from where exactly? Which campaign is actually driving results? UTM...
Your analytics show 10,000 visitors last month. But how many were actual humans? The answer might surprise you—and disappoint you. Bot traffic accounts for nearly...
Cookie consent banners are everywhere. They interrupt the user experience, slow down websites, and—ironically—many visitors just click “reject all” anyway. The result? You lose data...
Get weekly insights on privacy-first analytics, new tool reviews, and actionable guides delivered to your inbox.
Join 500+ privacy-conscious marketers and developers.